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Jose Luis Hernando

Hi, I'm Jose.
I help search engines and people find the right thing faster.

I'm a Technical SEO Consultant based in Madrid and currently working at Adevinta. When I'm not optimising websites or building scripts, you'll find me underwater diving somewhere new.

Madrid, Spain Automation-first SEO Diving & travel

Fresh from the blog

Notes on technical SEO, automation, and the experiments I run in the wild.

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Need SEO or automation help?

Tell me about your project and I'll get back within one business day. I focus on technical SEO, organic growth strategy, and automation that scales your workflow.

  • SEO consultation and audits
  • Automation & data workflows
  • Training & advisory for in‑house teams
What do you need?

I respect your inbox. No spam, ever.

Common questions

Answers pulled from my most frequent conversations with teams.

Who is Jose Luis Hernando? +
Jose Luis Hernando is a technical SEO consultant based in Madrid, specializing in automation, large-scale indexing strategies, and JavaScript SEO for marketplaces and e-commerce platforms.
What services does Jose Luis Hernando offer? +
I help product and engineering teams with technical SEO audits, migration support, indexation diagnostics, and building custom Node.js automation tools to unblock organic growth.
How can I hire Jose Luis Hernando for technical SEO? +
You can reach out via the contact form on this site or email hi@jlhernando.com. I typically partner with companies on a project or retainer basis to solve complex indexing and crawlability challenges and organic market research opportunities for enterprise sites.
Where is Jose Luis Hernando based? +
I am based in Madrid, Spain, but I work remotely with international clients.