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Available for new projects

Let's build smarter SEO and automation together.

I partner with teams to unlock organic growth, streamline workflows, and ship technical improvements faster. Share a few details and I'll reply within one business day.

How I can help

From scalable SEO systems to custom automations, I align strategy, data, and engineering so you can grow with confidence.

  • Technical SEO audits, roadmaps, and implementation support
  • Automation for crawling, reporting, and QA at scale
  • Training and advisory for in-house SEO and product teams
What do you need?

I respect your inbox. No spam, ever.

Common questions

Answers pulled from my most frequent conversations with teams.

Who is Jose Luis Hernando? +
Jose Luis Hernando is a technical SEO consultant based in Madrid, specializing in automation, large-scale indexing strategies, and JavaScript SEO for marketplaces and e-commerce platforms.
What services does Jose Luis Hernando offer? +
I help product and engineering teams with technical SEO audits, migration support, indexation diagnostics, and building custom Node.js automation tools to unblock organic growth.
How can I hire Jose Luis Hernando for technical SEO? +
You can reach out via the contact form on this site or email hi@jlhernando.com. I typically partner with companies on a project or retainer basis to solve complex indexing and crawlability challenges and organic market research opportunities for enterprise sites.
Where is Jose Luis Hernando based? +
I am based in Madrid, Spain, but I work remotely with international clients.